WEDDING SIGNAGE & INSTALLATION DESIGNERS/FABRICATORS...
It's time to
stop guessing
Because ‘figuring it out as you go’ is not a sustainable business model. The Laconic Method was built for wedding signage and installation designers ready to create more elevated work through stronger systems, intentional design, real-world fabrication education, and execution strategy.
ENROLLMENT OPENS AUGUST 21st FOR WAITLISTERS
HERE’S THE REALITY
you are in One Of The Most Misunderstood Niches of The Wedding & event Industry
The wedding signage and installation niche is one of the most misunderstood spaces in the wedding industry.
Most designers are trying to navigate pricing, positioning, fabrication, logistics, client experience, and large-scale execution in an industry that often reduces what we do to “just signage.”
And because there is so little transparency in this niche, many designers are left figuring everything out alone.
THE RESULT?
Underpricing.
Burnout.
Chaotic workflows.
Guesswork installations.
Learning through expensive mistakes.
Trying to build high-level work in an industry that often misunderstands it.
But when you build the right foundations...
→ SYSTEMS
→ POSITIONING
→ STRUCTURE
→ PROCESSES
→ EXECUTION
Your client experience becomes stronger.
Your pricing becomes more intentional.
Your workflows become more sustainable.
Your installations become more elevated.
And your business stops relying on survival mode to function.
One contract. 3X her investment in The Laconic Method.
McKenzie didn’t need to book 10 more weddings to make her investment in The Laconic Method worth it.
She needed one!
After implementing the pricing structure and proposal strategies we teach inside The Laconic Method, McKenzie sent out a proposal totaling approximately $7,300.
Her client booked the entire thing.
No cutting items.
No negotiating the proposal down.
No questioning the price.
They paid the whole amount without blinking.
And with that one contract, McKenzie brought in more than 3X what she invested in The Laconic Method.
And that’s just ONE contract!!
A NOTE FROM DANA
↓
YOU DON'T NEED
MORE FLUFF
EDUCATION
A lot of educational spaces thrive off keeping information just out of reach.
Enough to inspire you.
Enough to keep you buying.
But rarely enough to help you build something sustainable.
We didn’t want The Laconic Method to feel like that.
So we built it differently.
Not as inspiration-only education…
But as a transformational learning experience focused on real-world implementation, intentional processes, and the operational side of building elevated installation businesses.
MORE THAN JUST AN ONLINE COURSE
The Laconic Method was intentionally designed to go beyond inspiration-only education.
Combining foundational learning, live implementation-based intensives, and ongoing community support into one transformational educational experience for wedding signage and installation designers.
PRE-RECORDED MODULES
+ Bi-weekly Q&A's
Gain access to the foundational education inside The Laconic Method immediately upon enrollment, allowing you to begin working through systems, workflows, pricing, positioning, design, fabrication, and operational structure at your own pace.
Plus, your access to us begins right away. You'll join Dana + Ethen for bi-weekly live Q&A calls where you can bring questions from the course or your own business, get direct feedback, and receive guidance as you begin putting what you're learning into practice.
INSTANT ACCESS + BI-WEEKLY LIVE Q&A'S
LIVE INTENSIVES
Beginning in October, we move into the live intensive portion of The Laconic Method, where we take the foundational education and bring it to life in real time.
During these sessions, we'll dive deeper into design, walk you through our exact fabrication workflow from start to finish, and show you how we approach our installation workflow on-site, including the processes, systems, and decisions that help us execute projects efficiently and professionally.
You'll get to see how we actually work behind the scenes, understand the why behind each step, and ask questions in real time as we walk through the process.
This is where the education becomes tangible — giving you a clearer picture of how to take what you've learned and apply it inside your own business.
LIVE INTENSIVES BEGINNING IN OCTOBER
COMMUNITY SPACE
You won't have to wait until the next live call when a question comes up.
You'll have ongoing access to Dana + Ethen and your fellow Laconic Method students inside our private community, a space to ask questions, share your work, talk through challenges, celebrate wins, and get support as you implement what you're learning.
And because some of the best education comes from seeing what other business owners are navigating, you'll also get to learn from the questions, feedback, experiences, and solutions being shared throughout the community.
You're building your business alongside people who understand exactly what you're working toward, with continued support from us along the way.
INSTANT ACCESS
A PEEK
INSIDE THE LACONIC METHOD OUTLINE
MODULE 1 — SYSTEMS & FOUNDATIONS
LESSONS INCLUDE: Understanding Client Types, Client Journey, What a CRM System Is & Choosing The Right One, CRM Setup Overview, Inquiry Forms That Pre-Qualify, Creating Your Core Templates, Building Your Workflow, Creating a Sales Funnel, Consultation Calls & How to Lead With Confidence, Contract Essentials, Concept Design Policy and IP Protection.
MODULE 2 — BRANDING & POSITIONING
LESSONS INCLUDE: What Positioning Is and Why It Changes Everything, Elevated Brand Tone & Copy, Visual Brand Consistency, Must Haves On Your Website, Why Positioning Affects Pricing.
MODULE 3 — MARKETING THAT POSITIONS YOU
LESSONS INCLUDE: Understanding Your Audience & Content Strategy, Content That Positions You & Converts, How To Apply This In Real Life, Avoiding Content Burnout, Capturing Your Own Content, Behind The Scenes: How I Capture Content On Install Day, SEO Basics.
MODULE 4 — PRICING & PROFITABILITY
LESSONS INCLUDE: Pricing Is Not Static & Understanding Scope, Understanding Your Costs & How to Structure Your Pricing, Pricing Breakdowns - Intro, Pricing Breakdowns & Proposal Creation - Example One, Two, & Three, Before You Send The Proposal, Event Minimums And Why They Matter.
MODULE 5 — DESIGN FOUNDATIONS FOR LIVE SESSIONS
LESSONS INCLUDE: How Your Design Process Shifts Based On Client Types, Designing With Intention, Sourcing Inspiration, Procreate Basics, How I Use Adobe Illustrator As a Signage & Installation Designer - Part One, Two, Three, Four, & Five, Preparing Your Designs For Laser Printing, LightBurn Basics, The Power Of Live Design Reviews.
MODULE 6 — FABRICATION & INSTALLATION FOUNDATIONS FOR LIVE SESSIONS
LESSONS INCLUDE: Planning Materials & Production, The Tools You Actually Need To Get Started, How To Source Materials, Quality Finishing & Building Part One, Two, & Three, Creating Templates For Perfect Install Alignment, Installation Mindset
+ The Live Intensives
Design Live Intensives
Real-time implementation-focused sessions designed to bridge the gap between inspiration and execution. Covering live design reviews, intentional design strategy, workflows, production planning, and interactive Q&A support.
Fabrication & installation live intensives
Real-time implementation-focused sessions covering fabrication strategy, finishing techniques, installation planning, transportation preparation, execution workflows, and interactive Q&A support designed for real event environments.
Q&a sessions
Every live intensive session inside The Laconic Method is followed by an interactive Q&A session designed to provide additional clarity, implementation support, troubleshooting, and deeper discussion around the topics covered.
DIRECT ACCESS TO DANA
& ETHEN COLVIN
The Laconic Method isn't a course we created, handed over, and left you to figure out on your own.
Throughout the program, you'll have direct access to both of us, bringing together Dana's experience in design, pricing, positioning, client experience, and business strategy with Ethen's expertise in fabrication, construction, finishing, and large-scale installation.
Through bi-weekly live Q&A calls, our private community, and live intensives, you'll have opportunities to ask questions, get feedback, see how we approach the work in our own business, and learn directly from the two people who built the systems you're implementing.
DANA COLVIN
After years of building multiple creative businesses within the wedding industry, Dana’s role inside The Laconic Method combines intentional design education with real-world experience in branding, systems, workflows, client experience, and business strategy. Through design preparation, creative direction, renderings, positioning, and operational structure, her approach focuses on helping creatives create work that feels both elevated and sustainable.
ETHEN COLVIN
With years of experience building and executing large-scale installations in real event environments, Ethen’s role inside The Laconic Method focuses on fabrication, implementation strategy, quality finishing, and structural problem-solving, especially throughout the live intensives where the operational and execution side of installation work is explored more deeply. His teaching emphasizes the balance between aesthetics, intentional craftsmanship.
we can't wait to see you inside!
ONE SHIFT COULD PAY FOR
THIS ENTIRE PROGRAM.
The ROI of The Laconic Method goes far beyond “learning.”
Because in a business built around pricing, logistics, execution, fabrication, client experience, and operational structure… small shifts compound quickly.
One stronger workflow.
One better pricing structure.
One elevated client experience.
One avoided installation mistake.
Any one of those shifts could impact your business far beyond the investment of this program.
ONE UNDERPRICED INSTALLATION COULD COST
YOU MORE THAN THIS ENTIRE PROGRAM.
because of:
• pricing incorrectly
• not accounting for labor
• revision overload
• scope creep
• logistics oversights
• production inefficiencies
• material miscalculations
One pricing mistake can wipe out profit margins fast.
ONE ELEVATED CLIENT EXPERIENCE
COULD LEAD TO MULTIPLE REFERRALS.
if you have:
• stronger workflows
• clearer communication
• better boundaries
• a more intentional client journey
• stronger operational structure behind the scenes
Clients remember how your business feels just as much as the final installation.
ONE ORIGINAL CONCEPT COULD SEPARATE YOUR BRAND
FROM EVERYONE ELSE IN YOUR MARKET.
if you learn how to:
• move beyond Pinterest replication
• source inspiration differently
• strengthen design foundations
• create more recognizable work
• develop stronger concepts
Original work builds memorable brands.
ONE PROPER INSTALLATION PLAN COULD SAVE YOU
HOURS OF CHAOS ON EVENT DAY.
if you understand:
• prep systems
• fabrication planning
• designing to scale
• production organization
• structural thinking
• installation efficiency
Because “hoping it works” is not an installation strategy.
STRONGER BRAND POSITIONING COULD
ALLOW YOU TO RAISE YOUR PRICING.
when you build:
• clearer messaging
• stronger positioning
• more aligned inquiries
• recognizable brand authority
• client trust before the consultation call even begins
Pricing problems are often positioning problems first.
ONE SHIFT IN HOW YOU SOURCE MATERIALS COULD
SAVE YOU THOUSANDS PER YEAR.
if you learn how to:
• source like a business instead of a hobbyist
• build relationships with suppliers
• avoid overpriced creator supply markups
Because profitable installation businesses are not built on hobby-level sourcing habits.
FROM THE FIRST COHORT
THEY WERE IN YOUR SHOES
Nicole - bloom press co.
"Joining the Laconic Method was the best decision I made for my business this year!! Being early in business, l've spent a lot of time trying to figure out the industry and create processes that worked efficiently - it often feels like you're building the boat as you're sailing it. While making a financial invested in education feels scary, it was time to dive into something that would allow me to straighten out my workflows, refine my client calls, and truly transform my builds.
Walking through this course with Dana and Ethan allowed me to do all of this and it's already saved me SO much time. I've been able to start changing the way I build my signage and think about the design in the latter half of my season this year. There was truly NO gate keeping here and that's something I don't take for granted. I'm so so grateful to Dana and Ethan for all the time and effort they put into this course. The knowledge I've gained my participating has been priceless. If you're on the fence, don't be!!"
JOYCE & KELLI - THE DOOR DESIGNS
"Signing up for The Laconic Method was such a great investment for our business. The program was a great mix of pre-recorded lessons that we could work through at our own pace and live intensive classes where we could ask questions and learn from Dana and Ethen's experience.
Dana covered everything from design and pricing to building relationships within the industry, while Ethen shared his expertise on equipment and tools and walked us through his production/fabrication process step by step. Their willingness to pull back the curtain on their processes took so much of the guesswork out of running and growing a signage business.
Dana and Ethen are incredibly knowledgeable, supportive, and genuinely invested in their students' success. Whether you're just getting started or looking to streamline your systems, skills, offerings, and/or processes, we can't recommend this program enough. Thank you Dana and Ethen!!!"
JAMIE - THE MOXIE WORKSHOP
"After 10 years in the wedding industry, our large scale signage offerings naturally became a much bigger part of our business. While we had learned a lot through experience, we wanted to build a stronger foundation with better systems, pricing, and fabrication techniques, which ultimately led us to The Laconic Method.
I was initially hesitant to invest because I’ve purchased several courses over the years, only to realize I wasn’t walking away with much new information. After a decade in the wedding industry, I know what’s a passing trend versus what truly adds value to a business. What made The Laconic Method different was that it was created specifically for wedding creatives, especially those of us offering large scale signage and fabrication.
The course was incredibly easy to follow, and the worksheets made it simple to apply what I was learning. Dana and Ethan were completely transparent, always willing to answer questions, and provided an incredible library of resources that continues to be invaluable.
Since finishing, I completely revamped my pricing calculator to account for multiple factors I had been overlooking. I now have so much more confidence in my pricing because I understand exactly where every fee is going.
The biggest takeaway, though, was the fabrication knowledge. Dana and Ethan’s techniques are unmatched, and they completely changed the way I approach builds. They’ve opened my eyes to so many new possibilities, and I’m genuinely excited to start proposing larger, more creative installations that I would have been hesitant to take on before. This course has already made a lasting impact on my business, and I know it will continue to for years to come."
FROM THE FIRST COHORT
THEY WERE IN YOUR SHOES
Nicole - bloom press co.
"Joining the Laconic Method was the best decision I made for my business this year!! Being early in business, l've spent a lot of time trying to figure out the industry and create processes that worked efficiently - it often feels like you're building the boat as you're sailing it. While making a financial invested in education feels scary, it was time to dive into something that would allow me to straighten out my workflows, refine my client calls, and truly transform my builds.
Walking through this course with Dana and Ethan allowed me to do all of this and it's already saved me SO much time. I've been able to start changing the way I build my signage and think about the design in the latter half of my season this year. There was truly NO gate keeping here and that's something I don't take for granted. I'm so so grateful to Dana and Ethan for all the time and effort they put into this course. The knowledge I've gained my participating has been priceless. If you're on the fence, don't be!!"
JOYCE & KELLI - THE DOOR DESIGNS
"Signing up for The Laconic Method was such a great investment for our business. The program was a great mix of pre-recorded lessons that we could work through at our own pace and live intensive classes where we could ask questions and learn from Dana and Ethen's experience.
Dana covered everything from design and pricing to building relationships within the industry, while Ethen shared his expertise on equipment and tools and walked us through his production/fabrication process step by step. Their willingness to pull back the curtain on their processes took so much of the guesswork out of running and growing a signage business.
Dana and Ethen are incredibly knowledgeable, supportive, and genuinely invested in their students' success. Whether you're just getting started or looking to streamline your systems, skills, offerings, and/or processes, we can't recommend this program enough. Thank you Dana and Ethen!!!"
JAMIE - THE MOXIE WORKSHOP
After 10 years in the wedding industry, our large scale signage offerings naturally became a much bigger part of our business. While we had learned a lot through experience, we wanted to build a stronger foundation with better systems, pricing, and fabrication techniques, which ultimately led us to The Laconic Method.
I was initially hesitant to invest because I’ve purchased several courses over the years, only to realize I wasn’t walking away with much new information. After a decade in the wedding industry, I know what’s a passing trend versus what truly adds value to a business. What made The Laconic Method different was that it was created specifically for wedding creatives, especially those of us offering large scale signage and fabrication.
The course was incredibly easy to follow, and the worksheets made it simple to apply what I was learning. Dana and Ethan were completely transparent, always willing to answer questions, and provided an incredible library of resources that continues to be invaluable.
Since finishing, I completely revamped my pricing calculator to account for multiple factors I had been overlooking. I now have so much more confidence in my pricing because I understand exactly where every fee is going.
The biggest takeaway, though, was the fabrication knowledge. Dana and Ethan’s techniques are unmatched, and they completely changed the way I approach builds. They’ve opened my eyes to so many new possibilities, and I’m genuinely excited to start proposing larger, more creative installations that I would have been hesitant to take on before. This course has already made a lasting impact on my business, and I know it will continue to for years to come.
READY TO ENTER
THE LACONIC METHOD?
↓
TWO ENROLLMENT OptionS
ONE PROGRAM. THE ENTIRE ROADMAP.
Round one sold out within the 24-hour early access window for our waitlist, make sure you're on the list!
And you don't have to figure out how to implement it alone. You'll have direct access to Dana + Ethen through
live intensives, bi-weekly Q&As and our private community.
FIRST 5 TO ENROLL RECEIVE A PRIVATE 1:1 SESSION WITH DANA
The first 5 students to enroll in Cohort 2 will receive a complimentary private 1:1 strategy session with Dana.
We'll take a look at where your business is right now, talk through the challenges you're currently facing, and identify the areas I believe deserve your attention most.
Together, we'll create a clearer direction for what to prioritize as you move through The Laconic Method, so you can approach the program with your own business, goals, and next steps in mind.
PAY IN FULL
$5,800 value
↓
Public Enrollment price:
$2,550
↓
WAITLIST PRICE:
$1,750
Best value option + full immediate access
Includes:
• immediate access to all 6 pre-recorded modules with 60+ step-by-step video lessons
+ bonus Templates, resources + working tools
• Direct access inside our private community
Ask questions and get support from us along the way
• Live interactive intensives with Dana + Ethen
starting October 3rd & running through mid October
• Bi-weekly live Q&A calls
Continued support and direct access to Dana + Ethen as you implement what you're learning
• Lifetime access to course material + session replays
PAYMENT PLAN
$5,800 value
↓
Public Enrollment price:
3 PAYMENTS OF $933
↓
WAITLIST PRICE:
$2,100 - 3 payments of $700
Payment Schedule Includes:
PAYMENT ONE UNLOCKS:
• immediate access to modules 1-4 with step-by-step video lessons
+ bonus Templates, resources + working tools
• Direct access inside our private community
Ask questions and get support from us along the way
• Bi-weekly live Q&A calls
Continued support and direct access to Dana + Ethen as you implement what you're learning
PAYMENT TWO UNLOCKS:
• access to modules 5-6 with step-by-step video lessons
From pricing + proposals to design, fabrication, finishing & installation
+ bonus Templates, resources + working tools
FINAL PAYMENT UNLOCKS:
• Live interactive intensives with Dana + Ethen
starting October 3rd & running through mid October
• Lifetime access to course material + session replays
Frequently Asked Questions
Additional details surrounding enrollment, access, payment plans, and the live educational experience.
WHEN DO THE LIVE INTENSIVES BEGIN?
The pre-recorded modules are available immediately based on your selected enrollment option. Live intensive sessions begin in October 2026 and will include replay access for enrolled students.
WILL LIVE SESSION REPLAYS BE AVAILABLE?
Yes. All live intensives and Q&A sessions will include replay access for enrolled students.
IS THIS BEGINNER FRIENDLY?
Yes, however, The Laconic Method is intentionally comprehensive and implementation-focused. Whether you are newer to the industry or already operating an established business, the education is designed to help creatives build with more structure, intentionality, and sustainability.
HOW DO PAYMENT PLANS WORK?
Payment plans are automatically charged based on the payment schedule selected during enrollment.
If a payment fails or remains unpaid, access to future modules, live intensives, the community space, and additional course content will remain locked until the outstanding balance is resolved.
DO I NEED TO ALREADY HAVE EXPERIENCE IN INSTALLATIONS OR FABRICATION?
No, however, The Laconic Method is intentionally implementation-focused and designed to help creatives strengthen both the creative and operational side of installation work over time.
Whether you are newer to the industry or already building large-scale work, the education was created to help designers better understand systems, execution, workflows, fabrication strategy, and sustainable business structure at a deeper level.
